Asel Akmatova

Asel Akmatova is a UAE-based beauty and lifestyle content creator with over 1.2 million followers across her social media platforms. Creating content since 2019, she has built an international audience spanning global and CIS markets, with a focus on beauty, skincare, makeup and lifestyle.

Known for her polished visual aesthetic and authentic approach to beauty storytelling, Asel has collaborated with a diverse range of international beauty brands, from established luxury names to leading Korean skincare labels. Through engaging tutorials, product discoveries and creative brand partnerships, she connects brands with audiences across Instagram, TikTok and YouTube.