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bemuse

Privacy Policy

Privacy Policy

1. Who We Are

bemuse.agency is operated by ASELBBH FZ-LLC, registered with Ras Al Khaimah Economic Zone (RAKEZ), United Arab Emirates. In this policy, ‘bemuse’, ‘we’, ‘us’ and ‘our’ refer to this company. We are responsible for how personal information submitted through this website is used. This policy explains our website practices and how to contact us about your privacy.

2. Information We Collect

We collect the information you choose to provide through our Brand Inquiry, Creator Application and General Contact forms or in subsequent correspondence. Depending on the form, this may include your name, email address, company or brand name, website and social media links, country or market, collaboration interests, creator of interest, and your introduction, campaign brief or message.

Our service providers may process limited technical information needed to deliver the website and protect it, such as request and error logs, browser or device information and network information. For submission abuse prevention, we use a hashed representation of the request IP address rather than storing the raw IP address with your inquiry. We also keep submission records and relevant administrative correspondence and notes. Please do not include sensitive personal information that is unnecessary for your request.

3. How We Use Information

We use personal information to respond to inquiries, evaluate creator applications, consider collaborations and potential business relationships, communicate with you, maintain our operations and website security, prevent abuse, and comply with legal obligations.

bemuse does not sell personal information. Submitting a form does not automatically subscribe you to marketing communications.

4. Legal Basis for Processing

Where applicable law requires a legal basis, we process information on the basis appropriate to the circumstances: your consent where requested, steps taken at your request before entering a contract or performing a contract, our legitimate interests in responding to requests and operating and securing our business where recognised by law, or compliance with legal obligations. The available bases and your rights depend on the law that applies to your situation. Where processing relies on consent, you may withdraw it by contacting us; withdrawal does not affect the lawfulness of earlier processing.

5. Service Providers and Sharing

Our website infrastructure includes Lovable for the website platform and hosting, Supabase for data storage and authorised administrative access, Resend for submission notifications and acknowledgment emails, and Google Workspace for business email and correspondence. These providers process information as needed to supply their services under their applicable terms and privacy arrangements.

Access to inquiry and application records is restricted to authorised bemuse administrators. We may share relevant information with professional advisers or potential collaboration partners where needed for your request and with an appropriate basis. We may also disclose information where required by law or necessary to protect legal rights and security. We do not make submitted inquiries or applications publicly visible.

6. International Data Processing

bemuse operates in the UAE and uses service providers whose operations may involve processing personal information in other countries. The laws of those countries may differ from those where you live. Where international processing is subject to legal requirements, we seek to meet the applicable requirements and assess the arrangements appropriate to that processing. You may contact us for information about the arrangements relevant to your request.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, including responding to requests, evaluating applications, managing ongoing relationships, meeting legal obligations and resolving disputes. Retention depends on the nature of the information and the relationship. Information that is no longer needed is deleted or anonymised in accordance with applicable requirements and operational processes. Records held in email systems or backups may follow separate retention and deletion processes. You may ask us about the retention of your information.

8. Security

We use reasonable technical and organisational measures designed to protect personal information, including restricted administrative access and multi-factor authentication for the website administration area. No online service, transmission or storage system can be guaranteed completely secure. Please avoid sending information that is unnecessary or particularly sensitive through the website forms.

9. Privacy Rights

Depending on applicable law, you may have rights to request access to your personal information, correction, deletion, restriction of processing, portability, or to object to certain processing. You may also withdraw consent where processing is based on it and raise a concern with a competent data protection authority where that right applies.

To make a request, contact info@bemuse.agency. We may need to verify your identity and clarify the request before responding. We will respond in accordance with applicable legal requirements. Some requests may be limited by legal obligations or other lawful reasons, which we will explain where appropriate.

10. Cookies and Similar Technologies

We do not currently use Google Analytics, Meta Pixel or other visitor analytics or advertising tracking tools. Our website does not automatically subscribe visitors to marketing.

Essential cookies or similar browser storage may be used where necessary for website operation, security and authorised administrator sign-in. These are not used for advertising profiling. You can manage cookies and storage through your browser settings; blocking essential technologies may affect functionality. If our practices change, we will update this policy and obtain consent where required.

11. Third-Party Websites

This website links to social media platforms and other third-party websites. Those services have their own privacy policies and practices, which we do not control. Following a link or interacting with a third-party service is subject to that service’s terms and privacy policy.

12. Age Requirements and Children's Privacy

Our services and creator application process are intended exclusively for individuals aged 18 or older.

We do not knowingly collect personal information from individuals under the age of 18 through our creator application process.

If we become aware that a person under 18 has submitted an application, we will take reasonable steps to delete their personal information, unless retention is required by applicable law.

13. Policy Updates

We may update this policy to reflect changes to our operations, services or applicable requirements. The current policy will be available on this page. Where required, we will provide additional notice of material changes. Please review it periodically.

14. Contact

For privacy questions or requests, email info@bemuse.agency. The website operator is ASELBBH FZ-LLC, registered with Ras Al Khaimah Economic Zone (RAKEZ), UAE.